{"id":24,"date":"2008-04-24T10:44:18","date_gmt":"2008-04-24T15:44:18","guid":{"rendered":"http:\/\/access2008.blog.lib.mcmaster.ca\/2008\/04\/24\/access2008-attempts-viral-marketing\/"},"modified":"2008-04-24T10:44:18","modified_gmt":"2008-04-24T15:44:18","slug":"access2008-attempts-viral-marketing","status":"publish","type":"post","link":"https:\/\/macblog.mcmaster.ca\/access2008\/2008\/04\/24\/access2008-attempts-viral-marketing\/","title":{"rendered":"Access 2008 attempts viral marketing"},"content":{"rendered":"<p>Access conferences  are thought-provoking, forward-thinking, and promote innovation and creativity in libraries&#8211; and so we want to get the word out about this year&#8217;s conference in Hamilton!<\/p>\n<p>We would like to put our conference on the radars of Access repeaters, and also attract Access &#8216;newbies&#8217; who will bring new skills and ideas to the event.<\/p>\n<p>So we&#8217;re attempting our own innocuous viral marketing by putting our event &#8216;out there&#8217; on Facebook, Twitter, our blog (which you are reading right now), and on t-shirts our conference planners have to wear until until October which say &#8220;Access 2008 or bust&#8221;<\/p>\n<p>(just kidding about that last one).<\/p>\n<p>Visit us on Facebook: <a href=\"http:\/\/www.facebook.com\/group.php?gid=13574590355&amp;ref=ts\">http:\/\/www.facebook.com\/group.php?gid=13574590355&amp;ref=ts<\/a><\/p>\n<p>Talk to us on Twitter: <a href=\"http:\/\/twitter.com\/access2008\">http:\/\/twitter.com\/access2008<\/a><\/p>\n<p>Add us to your Blogroll: <a href=\"http:\/\/access2008.blog.lib.mcmaster.ca\/feed\/\">http:\/\/access2008.blog.lib.mcmaster.ca\/feed\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Access conferences are thought-provoking, forward-thinking, and promote innovation and creativity in libraries&#8211; and so we want to get the word out about this year&#8217;s conference in Hamilton! We would like to put our conference on the radars of Access repeaters, and also attract Access &#8216;newbies&#8217; who will bring new skills and ideas to the event. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Access 2008 attempts viral marketing - Access 2008<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/macblog.mcmaster.ca\/access2008\/2008\/04\/24\/access2008-attempts-viral-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Access 2008 attempts viral marketing - Access 2008\" \/>\n<meta property=\"og:description\" content=\"Access conferences are thought-provoking, forward-thinking, and promote innovation and creativity in libraries&#8211; and so we want to get the word out about this year&#8217;s conference in Hamilton! 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