{"id":20178,"date":"2011-01-22T00:04:28","date_gmt":"2011-01-22T05:04:28","guid":{"rendered":"http:\/\/fryeblog.blog.lib.mcmaster.ca\/?p=20178"},"modified":"2011-01-22T00:04:28","modified_gmt":"2011-01-22T05:04:28","slug":"apple-1984","status":"publish","type":"post","link":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/","title":{"rendered":"Apple and Orwell and &#8220;1984&#8221;"},"content":{"rendered":"<p>httpv:\/\/www.youtube.com\/watch?v=HhsWzJo2sN4<\/p>\n<p>On this date in 1984 Apple ran their famous Orwell-inspired ad for the Macintosh computer during the Super Bowl.\u00a0 Yesterday was <a href=\"http:\/\/fryeblog.blog.lib.mcmaster.ca\/2011\/01\/21\/george-orwell\/\" target=\"_blank\">George Orwell&#8217;s birthday<\/a>, the anniversary for the <a href=\"http:\/\/fryeblog.blog.lib.mcmaster.ca\/2011\/01\/03\/apple\/\" target=\"_blank\">founding of Apple<\/a> recently passed, and we&#8217;ve already posted this week on <a href=\"http:\/\/fryeblog.blog.lib.mcmaster.ca\/2011\/01\/19\/quote-of-the-day-37\/\" target=\"_blank\">journalism, propaganda and advertising<\/a>, so this is an attention-catching confluence of events.\u00a0 The Apple commercial was notoriously revived for this independently produced Obama ad during the &#8217;08 Democratic primaries.<\/p>\n<p>httpv:\/\/www.youtube.com\/watch?v=Lsa139XrCsQ<\/p>\n<p>The cleverness and high degree of irony in both of these ads does not seem to get us around Frye&#8217;s observation that advertising is &#8220;a judicious mix of flattery and threats.&#8221;\u00a0 But thank God for the irony, at least, because we&#8217;ve also posted this week on the unironic and commercially-funded threats that try to pass for journalism, <a href=\"http:\/\/fryeblog.blog.lib.mcmaster.ca\/2011\/01\/21\/video-of-the-day-youve-got-to-shoot-them-in-the-head\/\" target=\"_blank\">here<\/a> and <a href=\"http:\/\/fryeblog.blog.lib.mcmaster.ca\/2011\/01\/16\/the-week-that-was\/\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>httpv:\/\/www.youtube.com\/watch?v=HhsWzJo2sN4 On this date in 1984 Apple ran their famous Orwell-inspired ad for the Macintosh computer during the Super Bowl.\u00a0 Yesterday was George Orwell&#8217;s birthday, the anniversary for the founding of Apple recently passed, and we&#8217;ve already posted this week on journalism, propaganda and advertising, so this is an attention-catching confluence of events.\u00a0 The Apple [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,123],"tags":[],"class_list":["post-20178","post","type-post","status-publish","format-standard","hentry","category-anniversaries","category-popular-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple and Orwell and &quot;1984&quot; - The Educated Imagination<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple and Orwell and &quot;1984&quot; - The Educated Imagination\" \/>\n<meta property=\"og:description\" content=\"httpv:\/\/www.youtube.com\/watch?v=HhsWzJo2sN4 On this date in 1984 Apple ran their famous Orwell-inspired ad for the Macintosh computer during the Super Bowl.\u00a0 Yesterday was George Orwell&#8217;s birthday, the anniversary for the founding of Apple recently passed, and we&#8217;ve already posted this week on journalism, propaganda and advertising, so this is an attention-catching confluence of events.\u00a0 The Apple [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/\" \/>\n<meta property=\"og:site_name\" content=\"The Educated Imagination\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-22T05:04:28+00:00\" \/>\n<meta name=\"author\" content=\"Michael Happy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Happy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/\"},\"author\":{\"name\":\"Michael Happy\",\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/#\/schema\/person\/666be62a4e8014df67296baeeaf4db95\"},\"headline\":\"Apple and Orwell and &#8220;1984&#8221;\",\"datePublished\":\"2011-01-22T05:04:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/\"},\"wordCount\":151,\"commentCount\":0,\"articleSection\":[\"Anniversaries\",\"Popular Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/\",\"url\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/\",\"name\":\"Apple and Orwell and \\\"1984\\\" - The Educated Imagination\",\"isPartOf\":{\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/#website\"},\"datePublished\":\"2011-01-22T05:04:28+00:00\",\"author\":{\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/#\/schema\/person\/666be62a4e8014df67296baeeaf4db95\"},\"breadcrumb\":{\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple and Orwell and &#8220;1984&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/#website\",\"url\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/\",\"name\":\"The Educated Imagination\",\"description\":\"A Website Dedicated to Northrop Frye\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/#\/schema\/person\/666be62a4e8014df67296baeeaf4db95\",\"name\":\"Michael Happy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/fe523aceeb39b65793575d0523e67cb779a13050efa89e2284a05c0d0a141aa9?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe523aceeb39b65793575d0523e67cb779a13050efa89e2284a05c0d0a141aa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe523aceeb39b65793575d0523e67cb779a13050efa89e2284a05c0d0a141aa9?s=96&d=mm&r=g\",\"caption\":\"Michael Happy\"},\"url\":\"https:\/\/macblog.mcmaster.ca\/fryeblog\/author\/michaelhappy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple and Orwell and \"1984\" - The Educated Imagination","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/","og_locale":"en_US","og_type":"article","og_title":"Apple and Orwell and \"1984\" - The Educated Imagination","og_description":"httpv:\/\/www.youtube.com\/watch?v=HhsWzJo2sN4 On this date in 1984 Apple ran their famous Orwell-inspired ad for the Macintosh computer during the Super Bowl.\u00a0 Yesterday was George Orwell&#8217;s birthday, the anniversary for the founding of Apple recently passed, and we&#8217;ve already posted this week on journalism, propaganda and advertising, so this is an attention-catching confluence of events.\u00a0 The Apple [&hellip;]","og_url":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/","og_site_name":"The Educated Imagination","article_published_time":"2011-01-22T05:04:28+00:00","author":"Michael Happy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Happy","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/#article","isPartOf":{"@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/"},"author":{"name":"Michael Happy","@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/#\/schema\/person\/666be62a4e8014df67296baeeaf4db95"},"headline":"Apple and Orwell and &#8220;1984&#8221;","datePublished":"2011-01-22T05:04:28+00:00","mainEntityOfPage":{"@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/"},"wordCount":151,"commentCount":0,"articleSection":["Anniversaries","Popular Culture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/","url":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/","name":"Apple and Orwell and \"1984\" - The Educated Imagination","isPartOf":{"@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/#website"},"datePublished":"2011-01-22T05:04:28+00:00","author":{"@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/#\/schema\/person\/666be62a4e8014df67296baeeaf4db95"},"breadcrumb":{"@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/2011\/01\/22\/apple-1984\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/macblog.mcmaster.ca\/fryeblog\/"},{"@type":"ListItem","position":2,"name":"Apple and Orwell and &#8220;1984&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/#website","url":"https:\/\/macblog.mcmaster.ca\/fryeblog\/","name":"The Educated Imagination","description":"A Website Dedicated to Northrop Frye","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/macblog.mcmaster.ca\/fryeblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/macblog.mcmaster.ca\/fryeblog\/#\/schema\/person\/666be62a4e8014df67296baeeaf4db95","name":"Michael Happy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fe523aceeb39b65793575d0523e67cb779a13050efa89e2284a05c0d0a141aa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fe523aceeb39b65793575d0523e67cb779a13050efa89e2284a05c0d0a141aa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe523aceeb39b65793575d0523e67cb779a13050efa89e2284a05c0d0a141aa9?s=96&d=mm&r=g","caption":"Michael Happy"},"url":"https:\/\/macblog.mcmaster.ca\/fryeblog\/author\/michaelhappy\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/macblog.mcmaster.ca\/fryeblog\/wp-json\/wp\/v2\/posts\/20178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/macblog.mcmaster.ca\/fryeblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/macblog.mcmaster.ca\/fryeblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/macblog.mcmaster.ca\/fryeblog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/macblog.mcmaster.ca\/fryeblog\/wp-json\/wp\/v2\/comments?post=20178"}],"version-history":[{"count":0,"href":"https:\/\/macblog.mcmaster.ca\/fryeblog\/wp-json\/wp\/v2\/posts\/20178\/revisions"}],"wp:attachment":[{"href":"https:\/\/macblog.mcmaster.ca\/fryeblog\/wp-json\/wp\/v2\/media?parent=20178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/macblog.mcmaster.ca\/fryeblog\/wp-json\/wp\/v2\/categories?post=20178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/macblog.mcmaster.ca\/fryeblog\/wp-json\/wp\/v2\/tags?post=20178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}