Daily Archives: August 5, 2011

Marshall McLuhan and Northrop Frye on “The Global Village”

Above is Marshall McLuhan interviewed by the CBC about the “global village” during the super-heated phase of his celebrity.

Below is one of Frye’s numerous assessments of McLuhan’s concept from Notebook 11f (1969-70):

The “flow of information,” which is mostly disinformation, is actually a presentation of myths. And people are increasingly rejecting the prescribed myths & developing their own counter-myths. Take another McLuhan phrase, “global village”–one early satellite broadcast was called the “town meeting of the world.” The myth behind this phrase assumes that every technological development creates a new anxiety & understanding–that a village is a community of friends. But, of course, a village may be a community of cliques & feuds & backbiting & gossip of a ferocity far worse than any metropolis, like those hideous little towns at the divisional points of railways, where the conductor’s wife couldn’t compromise her dignity by speaking to the brakeman’s wife. So when communicators, with a schoolteacher’s bright & glassy smile, say: now we’re going to be able to create a dialogue with Paraguay & Tanzania, & won’t that be nice? the reaction is, very often: we don’t want all those people in our living room: we want to get together with the people who speak our language & share our beliefs & prejudices, including, if we’re lucky, a minority that we can have fun of kicking around. Separatism, except when it is a genuine effort to escape from tyranny, is in most respects a mean, squalid & neurotic philosophy, but it is the strongest force yet thrown up by the age of total communication. (CW 13, 97)