The persistence of memory: Dali in a commercial for Lanvin chocolate. “Je suis fou de chocolat Lanvin!”
Today is Salvador Dali‘s birthday (1904-1989).
From “Men Walking as Trees,” a review of a surrealist exhibition at the CNE in the October 1938 issue of Canadian Forum:
Yet surely, in the balanced mind, the critical consciousness is the interpreter of the symbols produced by the creative imagination, and symbolic art in consequence has to strike a medium between the unintelligible chaos of private associative patterns and the dead conventions imposed by a Philistine religion. For this reason, surrealist art is certain to develop in the direction of more explicit and fundamental symbolism, from which consistent commentaries can be more easily inferred; one thinks of the development of the highbrow classical allegories of the Renaissance, now forgotten, into the art of Botticelli and Mantegna. Revolutionary painting today, at any rate in the hands of such a master as Orozco, depends upon this communal symbolism, and in such a picture as Dali’s Autumnal Cannibalism, deeply felt and universally shared feelings about the autumn as a time both of the maturity and of the dying of the world and its connection with the approaching butchery of the human race, perhaps as a necessary prelude to its rebirth, are what appear on canvas. How far the surrealists can go in their apocalyptic attempt to make the human mind create a new heaven and a new earth [Revelation 21:1], no one can say. But it’s worth trying. (CW 11, 95)
Dali’s Autumnal Cannibalism after the jump.
“Autumnal Cannibalism,” 1936