1942: Still thinking about the movies as a form of popular entertainment.

[119] Another point about ‘what the public wants’ is that there isn’t anywhere else for a young couple to go. Hence out of sheer self-respect they can’t allow themselves to be bored. The dollar they paid to get in is a hole in their expense money: they’re not to walk out of it & leave the dollar behind. Besides, what else are they to do with their evening, read Shakespeare? There’s no use telling them to practice the art of boredom & improve their taste. The situation is there and nobody can do anything about it – I guess that’s got it.